About Company
Welcome to Hotaru Holdings, a dynamic and innovative F&B-focused holding company on a mission to redefine the culinary landscape. Founded in by the visionary collaboration of Chef Reif Othman and Ahsan Kahlon, Hotaru Holdings is dedicated to bringing unconventional Asian flavors to life through premium casual concepts.
At the heart of our organization lies a passion for culinary excellence and a commitment to pushing boundaries. Hotaru Holdings proudly encompasses a portfolio of exceptional brands that reflect our unwavering dedication to culinary innovation. Our lineup includes REIF Japanese Kushiyaki, TERO, and Hoe Lee Kow – each embodies our distinctive flavor, quality, and experience approach. In addition to our culinary labels, our retail venture SoleSide by Reif takes the spotlight, presenting our exceptional range of streetwear fashion.