Gastronomica ME hiring Marketing Executive at Kuwait City, Kuwait

The Senior Marketing Officer is responsible for ensuring the strategic alignment between the organization’s goals and the development of marketing campaigns to meet those objectives.

• Creating written pieces that are sharp, memorable, and effective at prompting readers to act.
• Collaborating with Videographers and Graphic Designers to ensure that posts are engaging.
• Optimizing content for publication across various social media sites.
• Scheduling copy for release at optimal times.
• Monitoring users' engagement with and feedback on every post.
• Gathering insights, analyzing, and reporting on the effects of publications.
• Maintaining a secure database of all login credentials.
• Remaining abreast of changes to all pertinent social media applications.
• Exploring the potential value of social media sites that are not yet in our repertoire.
• Community management, making sure all comments and messages are responded to in a timely and professional manner
• Plan and monitor advertising and digital campaigns
• Support in development of brand websites and SEO/SEM
• Assist in execution of PR activities
• Assist in building marketing calendars, plans and activities for all brands – from research to implementation and follow up
• Work closely with the marketing manager in creating marketing strategies
• Monitor marketing budget provided by the MM
• Implementation of social media marketing campaigns including scheduling posts, collaborating on content ideas and strategies
• Responding to social media messages and comments in a timely manner
• Coordinate with internal and external parties for collateral production
• Work closely with the marketing team and external agencies on branding projects and new brand/store launches
• Monitor local and regional competitors.
• Review local, regional, and international industry and social media trends
• Closely track marketing budget