Barry's Middle East hiring Marketing Manager at Abu Dhabi, United Arab Emirates

The ideal candidate is Barry’s brand enthusiast who is adaptable, energetic, and able to work cross-functionally with ease. We’re looking for someone with best-in-class communication skills, creative problem-solving abilities, and demonstrated experience leading the marketing function at a rapidly scaling organization with a strong brand identity.

Responsibilities:

• Produce artwork for campaigns, challenges, charity events, brand collaborations - partnerships. (Email CRM, Marketing, Social Media).

• Oversee Barry’s strategies and execution including interactive marketing and promotion, analytics, community marketing, corporate sales, and email campaign management.

• Design PR materials, advertising, and other hard copy print for studio marketing collateral.

• Take ownership of social projects & content from concept through production.

• Drive the development, implementation, and results of Barry’s global marketing, corporate communications, and community activities, including customer life cycle (acquisition, conversion, frequency) customer segmentation, and loyalty.

• Stay up to date with the latest social media: best practices, algorithms, and technologies.

• Create and drive performance marketing metrics.

• Design and improve marketing campaigns for each aspect of the business.

• Communicate with followers, respond to queries in a timely manner and monitor customer reviews.

• Collaborate with the Client Community manager to organize events.

• Create & plan regional challenges to engage client attendance and bring fun to clientele

• Participate in Global challenges through corporate leadership.

• Formulate marketing strategy, brand standards, and measurement systems to present clear, measurable objectives that will lead to achieving business goals and targets.

• Understand, anticipate, and address the drivers/barriers, influences, and nuances involved in marketing and brand decision-making.

• Collaboration with influencers/bloggers for business exposure.

• Manage partnerships/collaborations with other brands & companies.

• Keep a pulse on revenue reports, paid digital strategies, and other components of the marketing program to ensure success within our target demographic.

• Ensure high standards and quality assurance across all work produced so that it is cohesive, consistent, and on-brand.

• Creative company branding for employees: Email signatures & promotional content.

• Plan & execute photoshoots with trainers/ clients for company promotional content.

• Animation in Final Cut Pro software for Social channel.

• Editing video & photo content for social channels.

• Ensure on-time and accurate delivery of all deliverables for digital platforms.

• Consistent market and creative research to bring creative innovation to the business.

• Design & Co-design Barry’s branded Retail collections.

• Keep a pulse on revenue reports, paid digital strategies, and other components of the marketing program to ensure success within our target demographic.

Skills required:

• Minimum 2 years of Marketing or Advertising experience.

• Creative individual

• Computer literate (Mac)

• Graphic design experience

• Strong knowledge of video, animated gifs, digital photography, and image manipulation.

• Mailchimp software competency

• Typeform software proficiency

• Thorough understanding of Instagram and Facebook ads

• Demonstrate flexibility, organizational skills, and the ability to multitask in a fast-paced environment.

• Great attention to detail

• Positive attitude / no ego - happy to do smaller production projects when needed

• Fitness/wellness industry background preferred

Send your CV with the picture to xxxx